Forward Integration: Meaning, Examples, Advantages And Disadvantages

An example of backward integration is retailer buying the company manufacturing a product. Forward integration occurs when a company purchases to control the distribution of its products. Companies can integrate by purchasing their suppliers to reduce the prices of producing. Companies can also invest in the retail or gross sales end of the process by opening bodily locations in addition to service facilities for the after-gross sales process.

Vertical integration is when a company controls more than one part of the supply chain. There are two facets to this type of integration, forward integration and backward integration. Currently, the government is running a scheme called Scheme for Creation of Backward and Forward Linkages to provide effective and seamless backward and forward integration for processed food industry. Further, for industry players, effective links add value to the brand by ensuring high quality end to end and better control over the factors of production resulting in cost saving and enhanced efficiency. This company uses both backwards and forwards integration for better productivity.

forward integration example in india

While India is still growing, it is fast becoming one of the bigger markets in the world. The country is complex to navigate, but companies are going to need to figure out how to navigate it if they’re going to thrive in the ever-expanding world of digital e-commerce. While there are many problems facing companies that are looking to make inroads into India, vertical integration is becoming a necessary step to doing it successfully. Those low prices Berry talked about aren’t at the sacrifice of quality or customer experience. India is currently going through an E-commerce boom, and as it is developing at such a fast rate, a traditional model of manufacturing and distribution simply won’t be able to keep up with the demand. Vertical integration is a way for companies to make themselves leaner and create the best consumer experience possible.

After the session, an interactive session of about 15 min was conducted. At the end, the feedback of the students was taken by a prevalidated questionnaire. The questionnaire consisted of students’ perception and feedback on the vertical integration session. Statistical analysis was done by expressing the responses to the questionnaire on the Five-point Likert scale as frequencies. The computer program Microsoft Excel version 10 and SPSS (Version 22, SPSS Inc., Chicago, USA) was used for the statistical analysis.

Scheme for Creation of Backward and Forward Linkages

Forward integration is a business strategy that involves a form of vertical integration whereby business activities are expanded to include control of the direct distribution or supply of a company’s products. This type of vertical integration is conducted by a company advancing along the supply chain. Even though a horizontal integration might make sense from a business standpoint, there are downsides to horizontal integration for the market, especially when they succeed. By merging two companies that function in the identical supply chain collectively, it could reduce down on competitors, thereby decreasing the alternatives available to shoppers. And if that occurs, it might lead to a monopoly, the place one firm plays a dominant pressure, controlling the availability, costs, and supply of services.

  • Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need.
  • It additionally paid $18.2 million for a 70,000-square-foot manufacturing facility in North San Jose in 2015.
  • It can be a bakery who collects wheat and other raw materials from farmers.
  • In other words, backward integration is when an organization buys one other company that supplies the products or services needed for production.

Example of vertical integration is an automaker buying out a supplier of its key component. In other cases of the forward integration, a company may open its own showrooms and supply the products from its own warehouses. Vertical integration, thus, essentially allows a complete company control over the source of raw materials or the distribution of its products to ultimate customers. Backward integration is a strategy that takes advantage of vertical integration to increase efficiency.

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Only a backward integration allows a movement up the supply chain in its case. For a forward integration to be successful, a company needs to gain ownership over other companies that were once customers. This strategy differs from backward integration in which a company tries to increase ownership over companies that were once its suppliers.

Forward means one company acquires the distributions or sales channel for a move forward. Forward integration is the best strategy to take control of the overall distribution channel. As you can see IKEA use this technique for better consumer visualisation. When the customer will be satisfied with their services, IKEA will be more profitable.

forward integration example in india

An example of vertical integration is the expertise giant, Apple Inc. , which has retail places to promote its products in addition to manufacturing amenities around the globe. Businesses are all the time looking for methods to scale back prices and management the standard of the products and services they provide. A firm is ready to create a aggressive benefit by integrating totally different levels of its production course of and provide chain into their enterprise.

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Better compliance to food quality standards and thus expand market base. The Ministry has engaged Technical Agencies for assisting farmer/ producer groups including Farmer Producer Companies, Farmer Producer Organization, Self Help Groups to facilitate their participation under the Scheme. The TAs are responsible for preparation of Business Plan, Detail Project Report, Capacity Building, Trainee and other related support services. Mutual Fund Calculator Mutual Funds are one of the most incredible investment strategies that offer better returns… This is a sponsored brand story by Quantified Commerce and the liability for the same solely rests with them. The content has not been created, verified or edited by Times Internet Limited or Times Group.

So in this blog, you will know everything about backward integration and forward integration. Also, you will understand the different strategies and examples of companies. Performance Marketing services will help you grow your business by providing real results and ROI. Our services will help your business by increasing brand awareness and build presence.

Or, a clothing label that opens up its own boutiques, selling its designs directly to customers instead of or in addition to selling them through department stores. Progressive companies use that data as part of their strategic planning process as well as the planned execution of that strategy. IT enables companies to track sales data, expenses and productivity levels. It helps capture every interaction a company has with a customer, so that a more enriching experience is possible. Apple is the only company who uses all techniques and we can say that it is vertically integrated into everything. Undoubtedly, sales and distribution channels are the key factors of any business.

forward integration example in india

“Vertical integration is for India, in that the consumer is provided with the best possible product for the lowest-conceivable cost,” Andreas says. One of the major advantages of vertical integration is that a company increases its efficiency. In a vertically-integrated business model, the company owns forward integration example in india two or more parts of the supply chain. The further back a company moves in merging the supply chain to manufacturing is called backward integration. An example of backward integration would be if a Levi Strauss owned its own cotton farms in Uzbekistan (one of the world’s major suppliers of cotton).

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The scheme is implemented by agencies/ organizations such as Govt./ PSUs/ Joint Ventures/ NGOs/ Cooperatives/ SHGs / FPOs / Private Sector / individuals etc. One of the biggest examples of horizontal integration is Facebook’s acquisition of Instagram in 2012 for about $1 billion. Similarly, we all know that Ford is an automotive company who once started making their own engine. Later on, they started their own manufacturing to all distribution and sales channels so they can control and take the power of everything. So whenever companies want to control their distribution process they acquire distribution or sales companies. If a furniture manufacturing company wants to expand its company then they can acquire a wood supply company so that the firm has enough sources of wood to make furniture.

How the multilingualism of India helps

A firm displays backward vertical integration when it controls subsidiaries that produce a number of the inputs used within the manufacturing of its products. In this case, forward means one company acquires the distributions or sales channel for a move forward. In the supply chain system, you already saw how supply management processes go on.


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